| Client | Advance B2B |
| Role | visual design, motion design, photography, video |
| Tools | Photoshop, Illustrator, Indesign, Premiere Pro, After Effects, Adobe Animate, Figma, Hubspot |
Advance B2B is a Helsinki-based agency running content-driven marketing for B2B SaaS companies. My role covered both their internal brand needs and production support for client campaigns.
I produced photography and video content for their team: staff portraits and employee presentation videos used across their website and social channels.
Their content marketing relied heavily on educational assets: webinars, blog posts, and downloadable guides for lead generation. I designed an ebook for this purpose, as well as supporting website page layouts. When Advance B2B refreshed their visual identity, I also updated their full infographic library to match the new brand.